A few years ago, Comedy Central underwent a rebranding process which introduced a new logo and a new look. This shows that geometric fonts not only work well in a sharp, elegant and clean setting like Jova, but also in cooler and edgier situations like Le Parc. The font is a geometric one which has no decorative serifs at the tips of the letters, but instead employs small inserts in some letters such as “O” and “X”. Although the font is a bit bizarre, it is definitely attractive. Indeed, while the photography is spectacular, the typeface works beautifully to help bind the visuals together. Here, the website is able to evoke a dark, contemporary, powerful mood thanks to the combination of rich background images and distinctive font choice. My second example is “ Le Parc Records”, a music label. The designers decided to write the text with a geometric font: I think it is a good choice because the linearity of the subtle typeface reinforces the overall design. Their website features an unconventional navigation menu which is based on a grid-style layout and it creates a professional, simple and refined look which goes well with the brand image. Jova is a construction enterprise which is specialized in renovations of houses and shops.

Let’s have a look at some examples of how geometric typefaces can be used with good results.

Geometric typeface